In 1978 the Civil Aeronautics Board decided to rem
Quiz Module 2
Q 1. A market segment is a: 2.Which of the following statements about segmentation is FALSE? 3.Which of the following statements about segmentation is TRUE? 4.Mass marketing occurs when:5.One-to-one marketing occurs when:
1.customer group whose members share similar characteristics. 2.The goal of heterogeneity in customers' likes or dislikes is more likely to be achieved as the segment size gets smaller. 4.all customers are treated in the same manner. 5.each customer serves as his or her own segment.
